DiversyFund is a platform that aims to democratize investing and make it accessible to everyone.
However, they faced several challenges while trying to connect with subscribers through email marketing. They had high spam complaints, invalid email addresses, and poor deliverability, which made it difficult to engage their audience effectively.
Due to the low open rates and lack of meaningful interaction, DiversyFund struggled to build relationships with their subscribers.
In this case study, we will explore how Cultivate Inbox helped DiversyFund overcome these obstacles and revitalize their subscriber engagement, paving the way for a brighter future.
The Problem: A Diagnosis of DiversyFund’s Subscriber Email Troubles
DiversyFund’s Brevo account, which housed their subscriber list, was plagued by numerous issues that impeded their email marketing success.
The primary concerns included:
- High levels of spam complaints, peaking at 3.3% in February, far exceeding the recommended maximum of 0.05%.
- Invalid and fake email addresses, resulting in bounce rates of 3-4%.
- Poor deliverability, with only 50% of emails reaching subscribers’ inboxes at Gmail.
- Blacklisted sending domain, further damaging their reputation.
- Low engagement rates, with open rates as low as 5% on an 80k send volume.
These challenges not only affected DiversyFund’s email performance but also threatened to erode the trust and relationships they had worked so hard to build with their subscribers.
The Solution: Cultivate Inbox’s Strategic Revival Plan
Recognizing the gravity of the situation, DiversyFund partnered with Cultivate Inbox to develop a comprehensive strategy to revitalize their subscriber email marketing efforts in Brevo.
We at Cultivate Inbox designed a thorough warm-up process to rebuild DiversyFund’s email-sending reputation and to regain the trust of email providers.
We initiated the process by sending emails to a small, targeted group of 200-500 subscribers during the initial days.
Gradually, we increased the number of contacts reached during the first few campaigns, and by the fourth campaign, we reached out to 5,304 subscribers.
This gradual increase in the number of subscribers reached allowed DiversyFund to establish a positive email sending history, which laid the foundation for better deliverability in the future.

As seen in the image, the initial warm-up campaigns have shown positive results. The open rates have consistently increased from 9.37% in the first campaign to 11.98% in the fourth campaign.
Additionally, there was a click-through rate of 3.3%. These early improvements indicate that the warm-up process has been successful in rebuilding DiversyFund’s sending reputation.
Progressively Increasing Subscriber Reach:
As the warm-up process progressed, DiversyFund continued to see impressive gains in their email marketing performance.
At Cultivate Inbox we gradually increased the number of subscribers reached, ensuring that the sending reputation remained strong.

The image depicts a consistent increase in open rates, from 10.87% to 13.37%, with the growth in subscribers from 5k to 12k. This progress highlights the positive impact of gradual subscriber engagement.
Scaling to Full Subscriber Base
The final stage of the warm-up process involved scaling up to reach DiversyFund’s entire subscriber base while ensuring high levels of engagement.
At Cultivate Inbox, we carefully monitored email performance metrics to ensure that the increased send volume did not adversely affect deliverability or engagement rates.
By the eighth campaign, DiversyFund was able to reach an impressive 20,939 subscribers while maintaining a high open rate of 21.57% and a click-through rate of 7.21%. This significant improvement from the initial campaigns highlights the effectiveness of the gradual warm-up strategy in rebuilding DiversyFund’s email reputation and engaging their subscriber base.

Throughout the warm-up process, we closely monitored email performance metrics and made data-driven adjustments to optimize results. This included refining subject lines, testing email formats, and experimenting with send times to maximize subscriber engagement.
The three-phase warm-up process, combined with continuous optimization, not only revitalized DiversyFund’s email marketing but also set the stage for unprecedented levels of subscriber engagement and business growth.
The progression of results throughout the warm-up period demonstrates the power of a strategic, data-driven approach to email marketing and the transformative impact it can have on a company’s success.
The Results: Skyrocketing Engagement Through Strategic Segmentation
With the warm-up process complete, DiversyFund’s email marketing was primed for further optimization.
We seized this opportunity by implementing a strategic segmentation plan based on subscriber engagement levels.
We created two distinct segments: one for subscribers who had opened an email within the last 30 days, and another for those who hadn’t opened an email in more than 30 days. This allowed DiversyFund to tailor content and sending frequency to each group, ensuring maximum relevance and engagement.
The results were stunning.
The segment of active subscribers showed an exceptional open rate of 44.68% and a click-through rate of 4.77%, far surpassing industry benchmarks. The less active segment also saw impressive improvements, with an open rate of 20.8% and a click-through rate of 3.02%.

We maintained regular monitoring of performance metrics and based optimizations on data analysis, leading to impressive engagement rates across diverse market segments.
Utilizing strategic segmentation not only enhanced engagement but also yielded measurable business outcomes for DiversyFund, including heightened investment activity, more conversions, and strengthened customer loyalty.
The success we achieved in implementing this approach highlights the importance of understanding and adapting to the preferences and behaviors of subscribers. By using data-driven insights and adjusting campaigns accordingly, we helped DiversyFund realize the full potential of their email marketing efforts and achieve significant growth.
Final Thoughts
The success of DiversyFund’s email marketing transformation in Brevo serves as an important reminder of the significance of following best practices and seeking help from experienced professionals.
By addressing crucial issues such as deliverability, engagement, and segmentation within the Brevo platform, we were able to rejuvenate their email program and fully capitalize on their subscriber base.
The results speak for themselves – soaring open rates, increased click-through rates, and tangible business growth.
If you’re facing similar email marketing challenges, don’t let them hold you back from achieving your goals.
At Cultivate Inbox, we have the expertise and proven strategies to help you overcome obstacles and unlock the full potential of your email marketing efforts.
Whether you’re using Brevo or any other platform, we can help you revitalize your campaigns, build lasting relationships with your subscribers, and drive the results your business needs to thrive.
Reach out to us today and let’s discuss how we can help you succeed.