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Reviving DiversyFund’s Email Marketing: A Case Study

DiversyFund is a real estate investing platform that aims to make investing accessible to everyday investors. 

However, they faced significant challenges in their email marketing program that affected their ability to engage subscribers and drive investment growth. 

With high bounce rates, poor inbox placement, and low engagement, DiversyFund struggled to connect with their audience effectively. 

In this blog, we will discuss how Cultivate Inbox partnered with DiversyFund to diagnose and overcome these obstacles, ultimately revolutionizing their email marketing strategy and unlocking the full potential of their email list.

The Problem: A Diagnosis of DiversyFund’s Email Marketing Condition

DiversyFund faced numerous issues with their email marketing program, which impeded their ability to effectively reach and engage their intended audience. 

The primary issue was a list with invalid and fake email addresses, resulting in high bounce rates of 3-4%. This, in turn, gradually eroded their sender reputation. 

To make matters worse, DiversyFund’s domain and IP addresses were blacklisted and reported as spam, leading to a dismal 50% inbox placement rate at Gmail.

In addition, DiversyFund struggled to create compelling email content that captured their subscribers’ attention. This lack of engaging content led to a consistent decline in open rates, with a meager 5% open rate on an 80k send volume. 

As a result, it became increasingly challenging for DiversyFund to nurture relationships with potential investors and drive meaningful actions.

To make matters worse, DiversyFund’s spam complaint rates peaked at 3.3% in February, significantly exceeding the recommended maximum of 0.05%. 

All of these factors combined painted a clear picture of an email marketing program in dire need of a strategic overhaul.

The Solution: Cultivate Inbox’s Multifaceted Email Revival Plan 

Faced with these daunting challenges, DiversyFund turned to Cultivate Inbox for a comprehensive solution. 

Our team crafted a multi-pronged strategy designed to revitalize their email program and set them on the path to success.

  1. Gradual Warm-up Process: In order to improve DiversyFund’s sender reputation and increase the chances of their emails landing in the inbox, we executed a detailed warm-up plan. We started by sending out daily emails to small, focused groups of people on their email list, and slowly increased the number of contacts reached each week. This helped us build a positive history of sending and regain the trust of the email providers.

2. Domain and Reply-to Address Optimization: At first, we tried different subdomains for A/B testing. However, the results were unsatisfactory, with open rates falling between 1% to 3%. But we didn’t lose hope and changed our strategy by focusing on sending emails from DiversyFund’s primary domain and ensuring that the reply-to address remained consistent. This shift in strategy produced remarkable results, with open rates skyrocketing to an impressive 20% to 24% and, even during slowdowns, maintaining a respectable 7% to 13%.

3. Data-Driven Segmentation: After noticing that the open rates of DiversyFund’s marketing emails had stopped increasing, we analyzed their email list and found an opportunity for targeted segmentation. We created two different segments based on user engagement: one for contacts who had opened marketing emails within the last 15 days and another for those who had not opened them in that time frame. This allowed us to send highly relevant content to each group, resulting in an impressive open rate of 25-34%, which was much higher than industry standards.

The Results: Skyrocketing Engagement and Investor Relationships 

DiversyFund experienced a remarkable improvement in their email marketing performance through their collaboration with Cultivate Inbox. Their open rates, which were previously only 5%, increased significantly to 34% when sending 20,000 daily emails. 

Their overall deliverability rates, which were previously at 19%, increased to an impressive 98%.

Apart from the positive impact on vanity metrics, our data-driven approach that involved A/B testing and continual optimization enabled us to create email campaigns that resonated well with DiversyFund’s target audience. 

This approach helped us identify the most effective subject lines, content, and calls-to-action that enabled DiversyFund to connect with potential investors on a deeper level and drive meaningful engagement.

The improvement in open rates and deliverability had a significant impact on DiversyFund’s results. 

With more investors engaging with their emails and taking desired actions, DiversyFund was able to nurture relationships, build trust, and ultimately drive growth on their platform.

Final Thoughts

The exceptional results achieved by DiversyFund through their collaboration with Cultivate Inbox highlight the significance of a data-driven and strategic approach to email marketing. 

By tackling important issues such as list hygiene, sender reputation, and content quality, DiversyFund transformed their email program from a weakness into a potent tool for engaging investors and driving growth. 

The success of this initiative proves that businesses can overcome even the most challenging email marketing hurdles and unleash the full potential of their email lists with the right expertise and guidance. 

If you’re facing similar obstacles or looking to take your email marketing to new heights, partnering with Cultivate Inbox can be the key to achieving your goals. 

Our team specializes in crafting tailored strategies that captivate audiences, foster lasting relationships, and drive the growth your business deserves. 

Don’t let email marketing challenges hold you back any longer—join forces with Cultivate Inbox today and start unlocking the true potential of your email marketing efforts.

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